Where Real Estate is
About Community!
About
The Neighborhood Pin is an integrated direct mail and digital marketing program focused on helping real estate agents acquire and retain customers in their desired local markets.
The reasons are simple.
Nearly every residence in the US has a mailbox or receives mail regularly, and 92% check their mail daily
62% of Americans say direct mail has inspired them to take action—recipients between the ages of 35 and 54 prefer it*
More consumers have become disillusioned with digital channels because of content negativity and a lack of trust
The mailing is integrated with The Neighborhood Pin website, creating additional marketing opportunities within the geographic region of the mailing before and during circulation. This fosters brand recognition and increased awareness so the mailing is recognized.
Direct Mail is a Primary Driver of our Program
Cooperative Marketing Opportunities for Real Estate Agents
Engage area service providers interested in reaching the same local residents
Share marketing expenses at set ratios for up to 4 co-marketers per mailing
Preset ad sizes and a viable shared cost model
All who market with the Pin become part of our "Pinner" community
How The Neighorhood Pin Builds Community
The Neighborhood Pin creates lasting benefit by synchronizing local real estate events and transactions with relevant community content for sellers, buyers, and renters.
The Relevance
of The Neighborhood Pin
The Neighborhood Pin is designed to look like a bulletin board that you'd find in someone's home or at a local store—a place to organize important information and reminders. With team schedules, town events and helpful tips connected to offerings from local businesses with published discounts and incentives, The Neighborhood Pin becomes a valuable keepsake which generates brand retention.
QR codes on the postcard direct recipients to their local page on The Neighborhood Pin website featuring our Pinners and their offers, all while providing more concise and helpful community information.
Our Pinners' offers on the site are easy for homeowners to share on their social media pages, generating additional impressions for you as the main sponsor, and for all your co-marketing partners.